GREENE STREET NEW YORK FLAGSHIP STORE OPENING
On September 4th, 2024, Balenciaga opens its most recent flagship in the United States on
Greene Street in the heart of SoHo, Manhattan. The downtown New York City Balenciaga
flagship, located in a vibrant area known for its distinct character and one-of-a-kind shopping
experience, offers the latest in ready-to-wear, shoe, bag, jewelry, eyewear, and accessory
collections for men and women, as well as special SoHo items.
The two-story Greene Street flagship is an experiential expression of modern luxury that introduces unique codes of retail and is the most comprehensive example of the brand’s Raw Architecture concept yet. Visitors enter a space conceived to instill a sense of temporality, in effect an art installation that interacts with fashion and its clientele in a singular way.
The store’s spacious area, totaling over 900 square meters (almost 9,800 square feet), appear to be in disrepair, with patinas implemented as finishes that suspend the space in a state of progress. Artistry resembling demolition and intensive aging techniques reveal an accumulation of histories, including a vintage-style black-and-beige diamond-point marble tiled floor that resembles that of Cristóbal Balenciaga’s original Paris Couture atelier, opened in 1937.
The new flagship is located inside a landmark New York building that, when constructed in 1908, stood out from its surroundings as a steel-framed skyscraper. On its brick façade sit the emblematic metal letters SOHO BLDG, referring to the legendary South of Houston arts and fashion district. Entered via an articulated hallway imagined as an escape from linearity, the interior design’s complex assemblage of overlapping architectural frameworks with careful attention to existing elements inherently results in the use of fewer raw materials, in keeping with Balenciaga’s commitment to sustainable methods.
Ground and mezzanine levels are visually separated with a slab spanning the store’s width, while columns resist this spatial disruption, supporting saw-cut remains of solid pieces serving as display shelving. Circulation between floors is facilitated by an elevator at one end and a staircase at the other, each presented as freestanding entities, naturally spotlit by a central skylight that pierces through two layers of ceiling.
Original lime-wash bricks, cabochon marble flagstone, concrete masonry, cement panels, bare drywall, and exposed uses of plaster, stucco, steel, and glass bear testimony to the building’s many reincarnations from inception to elaborate present state, softened with signature carpeting, satin wraps, and refined lighting throughout.
BALENCIAGA GREENE STREET
110 Greene Street
New York, New York 10012
United States
The two-story Greene Street flagship is an experiential expression of modern luxury that introduces unique codes of retail and is the most comprehensive example of the brand’s Raw Architecture concept yet. Visitors enter a space conceived to instill a sense of temporality, in effect an art installation that interacts with fashion and its clientele in a singular way.
The store’s spacious area, totaling over 900 square meters (almost 9,800 square feet), appear to be in disrepair, with patinas implemented as finishes that suspend the space in a state of progress. Artistry resembling demolition and intensive aging techniques reveal an accumulation of histories, including a vintage-style black-and-beige diamond-point marble tiled floor that resembles that of Cristóbal Balenciaga’s original Paris Couture atelier, opened in 1937.
The new flagship is located inside a landmark New York building that, when constructed in 1908, stood out from its surroundings as a steel-framed skyscraper. On its brick façade sit the emblematic metal letters SOHO BLDG, referring to the legendary South of Houston arts and fashion district. Entered via an articulated hallway imagined as an escape from linearity, the interior design’s complex assemblage of overlapping architectural frameworks with careful attention to existing elements inherently results in the use of fewer raw materials, in keeping with Balenciaga’s commitment to sustainable methods.
Ground and mezzanine levels are visually separated with a slab spanning the store’s width, while columns resist this spatial disruption, supporting saw-cut remains of solid pieces serving as display shelving. Circulation between floors is facilitated by an elevator at one end and a staircase at the other, each presented as freestanding entities, naturally spotlit by a central skylight that pierces through two layers of ceiling.
Original lime-wash bricks, cabochon marble flagstone, concrete masonry, cement panels, bare drywall, and exposed uses of plaster, stucco, steel, and glass bear testimony to the building’s many reincarnations from inception to elaborate present state, softened with signature carpeting, satin wraps, and refined lighting throughout.
BALENCIAGA GREENE STREET
110 Greene Street
New York, New York 10012
United States
