New Year Series
In casual, home settings, friends of the House wear long-sleeve T-shirts, hoodies, denim jackets, and Le Cagole bags decorated with a hand-drawn design that repeats the name Balenciaga in fonts inspired by doodles—lovingly sketched as if on a notebook by a superfan or someone with a crush. A large stole also integrates one of these new logomarks, reminiscent of fantasy titles or metal band branding, in contrasting fleece.
The familiar faces layer these looks with sparkling Balenciaga jewelry, hold new and exclusive bags—including the 24/7 with rhinestones in yellow gold—and wear optical Balenciaga glasses, as well as classic Balenciaga shoes in updated colorways. The Balenciaga New Year Series campaign is displayed as printouts from a Polaroid camera, suggesting the act of photographing friends during a festive and happy time.