Balenciaga Closet Campaign

Launching January 23rd, 2024, a campaign photographed and directed by the duo Inez & Vinoodh celebrates the return of the iconic Balenciaga Le City Bag, first launched in 2000.

Newly announced brand ambassador Kim Kardashian poses in her own closet, while actresses Roh Yoon Seo and Nicola Peltz, model Paloma Elsesser, costume designer and stylist Patricia Field, and style influencer Devon Lee Carlson occupy multiple museum-like closets—spaces designed to exhibit an archive of the owner’s coveted personal objects.

The campaign also includes Balenciaga signature bags, Le Cagole and the Hourglass.
Spacious walk-in closets—structures designed to exhibit an archive of personal objects, serving as displays for vast accessory collections—are transformed into AR filters, wherein anyone may pose among copious amounts of Balenciaga bags.


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