BALENCIAGA FRAGRANCE COLLECTION
1947
In 1947, Balenciaga launched its first fragrance, Le Dix (pronounced /lə dis/), meaning “The 10”, named in reference to the House’s address at 10 Avenue Georges V in Paris.
Le Dix was a floral aldehyde with notes of bergamot, jasmine, rose, iris, and violet. Its elegance appealed to post-war clientele. The bottle, initially square and compact, would later take on an oval fluted shape with a domed stopper, also fluted.
Between 1949 and 1962, three more perfumes were introduced under Cristóbal Balenciaga’s direction: La Fuite des Heures, a woody, amber-laced chypre by Germaine Cellier; Eau de Balenciaga, released in 1954; and Quadrille.
Though rooted in the tastes of their time more than the singular creativity of the couturier himself, these early scents helped shape the Maison’s identity during its formative years.
Plus de soixante-quinze ans après que Cristóbal Balenciaga ait présenté Le Dix,
Le 10 septembre 2025, Balenciaga dévoile une collection de 10 parfums qui transcendent les époques, grâce à une fusion et une tension qui vont au-delà de la parfumerie olfactive traditionnelle. Cette collection rend hommage au patrimoine de la Maison et au pouvoir de transformation, de renouvellement et d'imprégnation du temps.
Le 10 septembre 2025, Balenciaga dévoile une collection de 10 parfums qui transcendent les époques, grâce à une fusion et une tension qui vont au-delà de la parfumerie olfactive traditionnelle. Cette collection rend hommage au patrimoine de la Maison et au pouvoir de transformation, de renouvellement et d'imprégnation du temps.
Cette renaissance d'une icône perdue a commencé par une recherche de 15 ans menée par les archivistes de la Maison, qui a abouti à la redécouverte d'un flacon de parfum oublié datant de 1947 : le premier parfum créé par Cristóbal Balenciaga, Le Dix.
Scanned to match every detail, the flacon was faithfully reproduced—now refillable, featuring a globular glass cap and handtied ribbon. The packaging, etched with the patina of age, revives the design of the original box, with its logotype resurfacing within Balenciaga’s signature industrial grey—a metaphor for the fusion of past and present, and a testament to the trace of time.
This spirit is echoed by the reopening of the Balenciaga Fragrance Store at 10 Avenue George V, returning fragrance to the historic address that first inspired Le Dix.
Découvrir les parfums
Scanned to match every detail, the flacon was faithfully reproduced—now refillable, featuring a globular glass cap and handtied ribbon. The packaging, etched with the patina of age, revives the design of the original box, with its logotype resurfacing within Balenciaga’s signature industrial grey—a metaphor for the fusion of past and present, and a testament to the trace of time.
This spirit is echoed by the reopening of the Balenciaga Fragrance Store at 10 Avenue George V, returning fragrance to the historic address that first inspired Le Dix.
Découvrir les parfums
