About Balenciaga Music

As music is an inherent part of Balenciaga’s culture and creative force, the Balenciaga Music platform was conceived to offer a 360 experience that includes hand-selected playlists, limited-edition merchandise, exclusive content, and interactive campaigns. It introduces mixes made by a variety of artists working all over the world through a large variety of genres, individually selected by Demna. These artists are invited to share their musical influences, collaborate on products, and/or produce original compositions—especially for Balenciaga. The platform also catalogues sounds created for runway shows and other activations. The development of new technology, such as wearable NFC chips, allows for special listening experiences within this ever-evolving project.

Explore and listen Balenciaga's playlists

On September 19th, 2024, Balenciaga Music launches a collaboration with the legendary Italian singer Mina—including limited-edition merch, a three-hour original playlist by Mina featuring a personal selection of songs from her preferred artists, and the exclusive pre-release of her new track, “L’Amore Vero,” accessible via Balenciaga Music | Mina products. The single previews the artist’s forthcoming album, which will be released to the public in November.
The Balenciaga Music | Mina series includes limited-edition eyewear and T-shirts, available in selected Balenciaga stores worldwide and via balenciaga.com. A pair of sunglasses designed by Demna are a continuous, black-tinted lens inspired by Mina’s signature eye makeup and lasered with her autograph on the inside of one temple, alongside an exclusive QR code that unlocks “L’Amore Vero.” The T-shirt is printed with Mina’s visage and a list of her 106 albums. Its tag is embedded with an NFC (Near Field Communication) chip that, when activated by a compatible device, also reveals the new track.
This method of exclusively premiering a song to individuals via chip or code was developed by Balenciaga as an entirely unique form of music merch interaction. The House continues to innovate in the areas of technology, product design, and artist collaboration, allowing these interests to inform one another.
Within a dedicated campaign promoting the collaboration, models wear Balenciaga Music | Mina merch while affecting Mina’s distinctive aesthetic; a video clip teases a few seconds of “L’Amore Vero,” the first single from her soon-to-be-released album.
The Balenciaga Music I Mina Series marks the first time Mina has officially collaborated with a fashion house, after over 40 years of continuous music and artwork production. A bona fide star and style icon, Mina has set multiple records with a groundbreaking career that started in the 1960s. Since then, she has published 1,395 songs in nine languages and become a strong cultural influence in Italy as well as internationally.


Explore and listen Balenciaga's last collaboration playlist

Listen Balenciaga's playlists