About Balenciaga Music
As music is an inherent part of Balenciaga’s culture and creative force, the Balenciaga Music platform was conceived to offer a 360 experience that includes hand-selected playlists, limited-edition merchandise, exclusive content, and interactive campaigns. It introduces mixes made by a variety of artists working all over the world through a large variety of genres, individually selected by Demna. These artists are invited to share their musical influences, collaborate on products, and/or produce original compositions—especially for Balenciaga. The platform also catalogues sounds created for runway shows and other activations. The development of new technology, such as wearable NFC chips, allows for special listening experiences within this ever-evolving project.
LAST COLLABORATION
BFRND has produced original soundtracks for every Balenciaga presentation since 2017. He is known for a genre-bending signature sound and a deep love for dark electronic and classical pieces.
The Balenciaga Music | BFRND Series consists of limited-edition merch, a 4-hour original playlist created by BFRND that includes many of his artistic inspirations, and an original 8-bit video game—offering a 360° experience.
The merch, available in stores and on balenciaga.com, includes T-shirts and zip-up hoodies that each come with an all-access pass embedded with an NFC chip. BFRND: The Game was developed to commemorate the launch of this series. Since BFRND is the artist behind the Balenciaga sound, the pixelated adventure takes one through various Balenciaga show sets (Winter 21, Winter 22, Spring 24, and Summer 24), each involving their respective musical tracks.
As a designed BFRND character, players navigate around each presentation’s obstacles while collecting iconic Balenciaga products to score points. The game will launch with a worldwide contest, in which the top 30 players worldwide will be rewarded.
The first three levels of the BFRND: The Game are accessible to anyone via a dedicated mini-site, WeChat, or on a touchscreen at the Balenciaga Paris Montaigne and the Shanghai IAPM flagships. A fourth bonus level is only accessible via the NFC (Near Field Communication) chip embedded in Balenciaga Music | BFRND merch.
The series is announced with a dedicated campaign shot by photographer Melchior Tersen, the concept of which is based on typical vintage portraits, each featuring the artist himself as a goth family member.
Explore and listen Balenciaga's last collaboration playlist
ALL PLAYLISTS
