BALENCIAGA SNEAKER CAMPAIGN
On April 3rd, 2026, Balenciaga launches a campaign featuring the Radar and Triple
S.2 sneakers, created by Creative Director Pierpaolo Piccioli. These breakthrough
footwear lines represent the latest in Balenciaga’s longstanding distinction as a
leader in luxury sneaker design.
The extra-versatile, slender, 360º-lacing Radar and the hybrid-design, next gen Triple S.2, each designed to effect athletic gear by combining archetypal elements, are worn by actress Yao Chen, soccer player Hugo Ekitike, and singer Katy Perry. The Sneaker campaign highlights repetitive aspects of sustained consistency, echoing the process of design and physical evolution. As with cutting-edge sneaker innovations that are instituted to outpace their shifting contexts, the journey of the three talents’ personal wellness habits is framed as the power gained through the ritual of discipline.
The extra-versatile, slender, 360º-lacing Radar and the hybrid-design, next gen Triple S.2, each designed to effect athletic gear by combining archetypal elements, are worn by actress Yao Chen, soccer player Hugo Ekitike, and singer Katy Perry. The Sneaker campaign highlights repetitive aspects of sustained consistency, echoing the process of design and physical evolution. As with cutting-edge sneaker innovations that are instituted to outpace their shifting contexts, the journey of the three talents’ personal wellness habits is framed as the power gained through the ritual of discipline.
Photographs by Mark Peckmezian and videos by Mitch Ryan juxtapose Chen,
Ekitike, and Perry—truly remarkable achievers in their individual fields—with
Balenciaga sneakers, TechWear looks, and pieces from the Fall 26 collection, as well
as everyday items of nutrition, hydration, and relaxation, making a connection
between the essential steps that lead to excellence.
Coinciding with the campaign launch, a series of exclusive playlists is released: the music that soundtracks the talents’ workout routines in real life. These can be streamed on any of Balenciaga’s official music social channels.
Coinciding with the campaign launch, a series of exclusive playlists is released: the music that soundtracks the talents’ workout routines in real life. These can be streamed on any of Balenciaga’s official music social channels.
