Celebrated annually on April 22nd, Earth Day has supported environmental protection globally for over 50 years. This year’s theme, “Invest in Our Planet” presents the message that a green future is a prosperous future. On this Earth Day, we recognize that the fashion industry is intrinsically linked to natural ecosystems.
While farming is commonly associated with food production, the raw materials that form most apparel and accessories are also cultivated from plants or animals, such as cotton, leather, wool, cashmere, silk, and flax. Wide-scale adoption of regenerative agriculture practices across these supply chains can transform the fashion industry into an agent for positive change.
For Earth Day 2022, Balenciaga has partnered with regenerative agriculture advocates Kiss the Ground in recognition of the fashion industry’s intrinsic link to natural ecosystems.