BALENCIAGA | LE CITY HOUSE
Opening November 18th, 2026, Balenciaga’s Aoyama, Tokyo flagship hosts a site-specific iteration of Le City House, celebrating the 25th anniversary of Le City Bag. As part of a wide array of international events honoring the bag’s legacy and expansive community, Balenciaga Le City House – Aoyama is an immersive, multi-room experience that uniquely elucidates guests through interactive modules. The setting presents a living history of the bag, exploring its evolving positions in popular culture worldwide.
An archival display and video component contextualizes original bag designs with timestamped editorials, press clippings, and paparazzi photos dating from 2001 to today. In another area, the closets of loyal Balenciaga collectors are opened, showcasing handwritten notes, obsolete technologies, and other ephemera that beloved Le City bags have held throughout their lifetimes. Yet another exhibit introduces a limited-edition Balenciaga Le City collection co-designed by artist Damien Hirst.
Opening November 25th, 2026, at Isetan Shinjuku Main Building 1F The Stage, a site-specific pop-up celebrates both the 25th anniversary of Le City Bag and a special collaboration between the House and artist Damien Hirst.
As part of an expansive, international schedule honoring Le City’s legacy and community, the installation introduces a collection of limited-edition pieces designed with Hirst. Each features a dedicated motif referencing aspects of the artist’s prolific catalogue, including a work created exclusively for Le City that combines two of his most iconic visuals: a butterfly silhouette, rendered with colorful circular spots.
The pop-up places this motif in the storefront’s window, alongside Hirst’s signature in neon lights. Other elements of the collaboration are supersized and placed throughout the store, while lightboxes feature a new Le City Bag campaign.
An archival display and video component contextualizes original bag designs with timestamped editorials, press clippings, and paparazzi photos dating from 2001 to today. In another area, the closets of loyal Balenciaga collectors are opened, showcasing handwritten notes, obsolete technologies, and other ephemera that beloved Le City bags have held throughout their lifetimes. Yet another exhibit introduces a limited-edition Balenciaga Le City collection co-designed by artist Damien Hirst.
Opening November 25th, 2026, at Isetan Shinjuku Main Building 1F The Stage, a site-specific pop-up celebrates both the 25th anniversary of Le City Bag and a special collaboration between the House and artist Damien Hirst.
As part of an expansive, international schedule honoring Le City’s legacy and community, the installation introduces a collection of limited-edition pieces designed with Hirst. Each features a dedicated motif referencing aspects of the artist’s prolific catalogue, including a work created exclusively for Le City that combines two of his most iconic visuals: a butterfly silhouette, rendered with colorful circular spots.
The pop-up places this motif in the storefront’s window, alongside Hirst’s signature in neon lights. Other elements of the collaboration are supersized and placed throughout the store, while lightboxes feature a new Le City Bag campaign.