WINTER 25 CAMPAIGN
Winter 25 Campaign
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On July 17, 2025, Balenciaga unveils the Winter 25 Campaign photographed by
Juergen Teller, reimagining his series “The Clients” as a cross-sectional
representation of Balenciaga’s couture clientele through a series of photos and
videos co-created by Teller and his wife and creative partner, Dovile.
Captured within the suites, stairwells, and salons of a hotel in Biarritz, the images feature Brand Ambassadors and acclaimed actors Nicole Kidman and Isabelle Huppert, supermodel Claudia Schiffer, actors Patrick Schwarzenegger and Arthur Chen, and models Liu Wen, Adut, and Roxane.
The talents wear looks from the Winter 25 Collection—a multifaceted representation of the wardrobe—including pieces from the Balenciaga | PUMA collaboration. The looks complement and contrast the hotel’s ornate interiors, creating a deliberate tension emphasized through Teller’s distinctive, unfiltered visual language.
A video directed by Teller features audio commentary from the photographer as he reflects on his process and approach to image-making.
Still-life images highlight bags and footwear from the Winter 25 Collection, including a range of new handbag styles: waxed-suede variants of the Rodeo Handbag and Le City Bag; the Carrie Carry-All Bag in sesame; the Le City Bag in aviator shearling; and a pink croc-embossed variant of the Rodeo Handbag. The images also showcase the Shibuya Pump—a satin shoe combining athletic detailing with the silhouette of a pump—the Hamptons Sneaker, and the new Bel Air Flat Ballerina.
Captured within the suites, stairwells, and salons of a hotel in Biarritz, the images feature Brand Ambassadors and acclaimed actors Nicole Kidman and Isabelle Huppert, supermodel Claudia Schiffer, actors Patrick Schwarzenegger and Arthur Chen, and models Liu Wen, Adut, and Roxane.
The talents wear looks from the Winter 25 Collection—a multifaceted representation of the wardrobe—including pieces from the Balenciaga | PUMA collaboration. The looks complement and contrast the hotel’s ornate interiors, creating a deliberate tension emphasized through Teller’s distinctive, unfiltered visual language.
A video directed by Teller features audio commentary from the photographer as he reflects on his process and approach to image-making.
Still-life images highlight bags and footwear from the Winter 25 Collection, including a range of new handbag styles: waxed-suede variants of the Rodeo Handbag and Le City Bag; the Carrie Carry-All Bag in sesame; the Le City Bag in aviator shearling; and a pink croc-embossed variant of the Rodeo Handbag. The images also showcase the Shibuya Pump—a satin shoe combining athletic detailing with the silhouette of a pump—the Hamptons Sneaker, and the new Bel Air Flat Ballerina.