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On September 10, 2025, Balenciaga unveils a collection of 10 fragrances that
transcend eras—through fusion and tension that move beyond traditional olfactive
perfumery.
More than seventy-five years after Cristóbal Balenciaga introduced Le Dix—the Maison’s first perfume—this collection pays tribute to the House’s patrimony and to time’s power to transform, renew, and imbue meaning.
Honoring and regenerating the House’s olfactive DNA—established by M. Balenciaga, the Spanish couturier who founded his namesake house in 1917 and was known for his technical mastery and groundbreaking silhouettes that blurred the lines between dressmaking and sculpture. The Balenciaga collection of fragrances stands as both a tribute and a renewal, forging a dialogue between the House’s past and present. The collection transposes the radical approach embedded in the House’s DNA into a new realm—redefining the centuries-old art of parfumerie.
This rebirth of a lost icon began with a 15-year search by the House’s archivists, culminating in the rediscovery of a forgotten perfume bottle from 1947: the first fragrance created by Cristóbal Balenciaga, Le Dix.
Scanned to match every detail, the faithfully reproduced refillable flacons— featuring a glass globular cap and handtied ribbon - are encased in packaging etched with the patina of age. Using modern industrial technology to evoke a timelapse of history, this deliberate aging lends character to a collection defined by contrasts and dualities. The fragrance box revives the original design of Le Dix, its logotype resurfacing on the exterior, nestled within Balenciaga’s signature industrial grey packaging—a metaphor for the fusion of past and present, and a testament to the trace of time. Made, sealed, and packaged in France.
The hues of the collection deepen along a gradually intensifying spectrum—from luminous clarity to smoke-tinted facets. The spectrum culminates in a finale: opaque, obsidian. A reflection of the intensity imbued through time.
A collection of 10 individualistic parfums—each expressing a bold clash between the mastery of French parfumerie and daring innovation. Volumes sculpted through the intangible medium of perfume. Precious fragrance oils collide with structure, as tradition folds into invention. Balenciaga couture, bottled. Each fragrance reveals an unexpected facet. An olfactive study in duality—where heritage techniques meet high-tech olfactive signatures.
Sillages expand. Volumes cocoon. The silhouette isn’t worn—it surrounds.
The collection is available in a variety of formats. Objects and sets include Les Dix— a set of miniature flacons arranged in rows like the guests at a Balenciaga couture show; the Discovery Box—designed for portability and exploration of the collection; the refillable Travel Spray with its chrome-finished cylindrical case and magnetized closure; and the Refill—used to easily replenish both the flacons and the Travel Spray.
The Balenciaga collection of fragrances will be available from September 10th at the Balenciaga perfume store located at the House’s historic address 10 avenue George V 75008, as well as at select Balenciaga stores in Europe and North America and on balenciaga.com. The fragrance collection will then launch progressively in selected Balenciaga stores in the Middle East, Asia and worldwide.
More than seventy-five years after Cristóbal Balenciaga introduced Le Dix—the Maison’s first perfume—this collection pays tribute to the House’s patrimony and to time’s power to transform, renew, and imbue meaning.
Honoring and regenerating the House’s olfactive DNA—established by M. Balenciaga, the Spanish couturier who founded his namesake house in 1917 and was known for his technical mastery and groundbreaking silhouettes that blurred the lines between dressmaking and sculpture. The Balenciaga collection of fragrances stands as both a tribute and a renewal, forging a dialogue between the House’s past and present. The collection transposes the radical approach embedded in the House’s DNA into a new realm—redefining the centuries-old art of parfumerie.
This rebirth of a lost icon began with a 15-year search by the House’s archivists, culminating in the rediscovery of a forgotten perfume bottle from 1947: the first fragrance created by Cristóbal Balenciaga, Le Dix.
Scanned to match every detail, the faithfully reproduced refillable flacons— featuring a glass globular cap and handtied ribbon - are encased in packaging etched with the patina of age. Using modern industrial technology to evoke a timelapse of history, this deliberate aging lends character to a collection defined by contrasts and dualities. The fragrance box revives the original design of Le Dix, its logotype resurfacing on the exterior, nestled within Balenciaga’s signature industrial grey packaging—a metaphor for the fusion of past and present, and a testament to the trace of time. Made, sealed, and packaged in France.
The hues of the collection deepen along a gradually intensifying spectrum—from luminous clarity to smoke-tinted facets. The spectrum culminates in a finale: opaque, obsidian. A reflection of the intensity imbued through time.
A collection of 10 individualistic parfums—each expressing a bold clash between the mastery of French parfumerie and daring innovation. Volumes sculpted through the intangible medium of perfume. Precious fragrance oils collide with structure, as tradition folds into invention. Balenciaga couture, bottled. Each fragrance reveals an unexpected facet. An olfactive study in duality—where heritage techniques meet high-tech olfactive signatures.
Sillages expand. Volumes cocoon. The silhouette isn’t worn—it surrounds.
The collection is available in a variety of formats. Objects and sets include Les Dix— a set of miniature flacons arranged in rows like the guests at a Balenciaga couture show; the Discovery Box—designed for portability and exploration of the collection; the refillable Travel Spray with its chrome-finished cylindrical case and magnetized closure; and the Refill—used to easily replenish both the flacons and the Travel Spray.
The Balenciaga collection of fragrances will be available from September 10th at the Balenciaga perfume store located at the House’s historic address 10 avenue George V 75008, as well as at select Balenciaga stores in Europe and North America and on balenciaga.com. The fragrance collection will then launch progressively in selected Balenciaga stores in the Middle East, Asia and worldwide.