"COMMUNITY TO ME IS JUST AN INTENTION, A SHARED INTENTION TO BELONG AND FEEL SEEN."

PP

February 17th, 2026 marks the release of a Balenciaga campaign lensed by David Sims announcing the first brand ambassadors and friends of the House appointed under Pierpaolo Piccioli’s creative direction—and contextualizing his first Balenciaga collections: Summer 26, The Heartbeat, and Fall 26, Body and Being.

“I chose individuals, not characters,” says Piccioli. “Human beings with distinct stories, faces marked by experience, vulnerability, and nuance. I was not looking for constructed personas, but for real presence. At the center of Summer 26 is the creation of a new community—different, yet connected by shared values: respect, sensitivity, strength, freedom. Not sameness, but resonance.”

The series stars new Balenciaga ambassadors: acclaimed British actor Harris Dickinson, who has made several seminal films in as many years, among them Babygirl and Urchin—which he also directed; Oscar-nominated and iconic American actor Winona Ryder, whose work spans from Beetlejuice to The Age of Innocence to Stranger Things; and longtime Balenciaga collaborator Roh Yoonseo of South Korea, a star who has twice won the Baeksang Arts Best New Actress Award, for her television and film work.

WINONA RYDER

“I love that balenciaga has this long history of doing things differently and puts authenticity and individuality at the center of everything. With pierpaolo’s designs you can see the influence of real, hundred-year-old couture, but it's done in such a modern way. His approach to fashion and humanity really speak to me.”

HARRIS DICKINSON

“In the roles I choose to play and the stories I’m drawn to as a filmmaker, what matters most is character and humanity, how we navigate change, tension, and growth. Pierpaolo brings that same depth and emotional truth to his work. It’s clear that creative freedom and authenticity are essential to him. Working with balenciaga is an honor. The house’s legacy has always been distinct and powerful, and i’m incredibly excited to witness this next chapter with pierpaolo at the helm.”

ROH YOONSEO

“During the summer 26 campaign shoot, this set and space felt like a scene from a film. Wearing balenciaga makes me feel chic, creative, and a little playful. The attitude lives in the dress, and it brings it out of me effortlessly—like I’ve become the protagonist. It's just so special to be part of this house and its heritage.”

HUDSON WILLIAMS

“It’s genuinely an honor to partner with pierpaolo and balenciaga. This campaign isn’t just about fashion—it’s about identity and having the confidence to show up as yourself without compromise. Balenciaga and pierpaolo have been pushing the conversation around luxury and culture, and I’m still kind of in disbelief that I get to be a small part of this next chapter.”

DANIELLE DEADWYLER

“The arts and a practice of experimentalism have always been a foundation of my life. Pierpaolo’s connecting of culture and fashion with his designs and a philosophy on humanity, imperfection, and experimenting are what links us. Balenciaga on the skin is a coming into a part of myself that is known and unknown, even remembered. I’m unafraid to make fashion statements. I love that pierpaolo is excited by that. Working together is born from the intuitive.”

LABRINTH

“I am elated to be part of this house and within pierpaolo’s creative universe—this legacy, this community. Balenciaga and pierpaolo appreciate artistry. They are synonymous with artistry. That means this is more than fashion; it's world-building. As an artist, creativity is infinitely important to me, so to be a part of this house where that is so much of its DNA, it feels right.”

HAVANA ROSE LIU

“I’m drawn to spaces where boldness and originality are celebrated. Wearing pierpaolo’s balenciaga feels like stepping into a bold new dream of the avant-garde. I can’t wait to see what happens next.”