balenciaga icon photocards campaign
Launching May 11th, 2026, a new campaign showcases an array of Balenciaga bags and ready-to-wear designed by Creative Director Pierpaolo Piccioli, through the lens of photographer Hannah Moon. A cast of singularly outstanding talents bring the selection to life.
These portraits feature acclaimed singer, actor and brand ambassador PP Krit Amnuaydechkorn, plus superstars Juyeon, Ma Sichun, Yang Chaoyue and Chen Feiyu.
The images are cut and collaged on white paper stock to resemble illustrated panels in graphic narratives or superheroic collector cards, rendering each subject a protagonist of their cultural moment, armored with iconic accessories.
Among them are bags from the Balenciaga Rodeo, Le City, and Le 7 lines in new sizes and materials, Jet sneakers, Comfy loafers, Cosmo sunglasses, Eisa jewelry, and pieces from the Summer and Fall 26 collections, including the newly introduced TechWear line of athletic separates.
