Summer 24 Campaign

Summer 24 campaign

On March 26th, 2024, the Balenciaga Summer 24 Collection campaign launches with still and moving portraits. This series reflects Demna’s world and the identities that comprise his community by featuring his family and friends.

The talent involved includes Ella, Demna’s mother; his husband, the musician BFRND; his former professor Linda Loppa; artist Eliza Douglas; actress Renata Litvinova; friend of the House Krish Ghai, and repeat Balenciaga runway models Tommy Blue, Noureddine Boudaakat, Simone Embrack, Bibi Hoad, Jay Pak, and Khadim Sock.

Each person is photographed against a seamless backdrop printed with to-scale imagery suggesting the halls, ballrooms, and foyers of mansions. In these portraits, a line is blurred between a three-dimensional person and a two-dimensional space, questioning the ideas of luxury that the interiors propose. The illusion is further dismantled with a corresponding video series, in which the backdrop is taken down or the difference in perspective is revealed with movement from the model.

Throughout the campaign, the flatness of architectural images is juxtaposed with the collection’s depth, including hybrid ready-to-wear, fluid tailoring, fitted casualwear, and trompe l’oeil accessories.

The portraits are taken by fine art photographer Jitka Hanzlová, whose career has established a visual language based on sensitivity that interrogates identity and belonging.