QIXI SERIES

Balenciaga celebrates this year’s Qixi Festival—August 19th—with an exclusive merch series of signature essentials and an accompanying campaign, honoring the holiday’s emphasis on true love and affection. The series, featuring inspired new artworks and playfully placed logomarks, launches July 17th, 2026.

Men’s and women’s T-shirts, hoodies, short-sleeve shirts, gym shorts, jean jackets, button fly miniskirts, drawstring jersey skirts, and cotton caps, in washed black or white styles, are decorated with pink handwriting that reads either “I © U” or “I © U 2,” accompanied by a rightward or leftward-facing feathered arrow graphic. The designs may be worn in tandem, a dialogue between a duo—pointing at one another—or as singular declarations, with open-ended symbolism.

A special edition Le City Moto Bag in black suede features crystal strass designs: five-point stars, a bow-tied ribbon, arrow-pierced hearts, a script letter B. They appear lovingly doodled, as in a notebook, by someone with a crush.

In a series of short videos and snapshots, the real-life couple Luo Wei and Li Ling— known for sharing romantic moments via thoughtful photography with their large, loyal fanbase—draw versions of the artworks on one another. Corresponding animations show the artworks as sweets, to be eaten and shared.