Balenciaga Music | Bfrnd Series Zip-up Hoodie Small Fit in Off White

Balenciaga Music | BFRND Series Zip-Up Hoodie Small Fit in off-white stretch fleece

This Balenciaga Music | BFRND Series focuses on the important role music plays in Balenciaga’s creative and cultural impact—launches a multi-faceted collaboration with French composer and musician BFRND. It consists of limited-edition merch, a 4-hour original playlist created by BFRND that includes many of his artistic inspirations, and an original 8-bit video game—offering a 360° experience.
The merch, available in stores and on balenciaga.com, includes T-shirts and hoodies that each come with an all-access pass embedded with an NFC chip.
BFRND: The Game was developed to commemorate the launch of this series. As a designed BFRND character, players navigate around each presentation’s obstacles while collecting iconic Balenciaga products to score points. A fourth bonus level is only accessible via the NFC (Near Field Communication) chip embedded in the all-access pass.