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BALENCIAGA STAGES ON-SITE BAG CUSTOMIZATION AND THE BALENCIAGA EPHEMERAL HANDBAG SHOP

Launching globally in select stores and in several specially designed temporary structures in various locations, Balenciaga will offer a selection of Winter 19 bags with an in-store graffiti personalization option for limited times.

The Balenciaga Ephemeral Handbag Shop will open in major cities worldwide, each staged in buildings that do not currently have a permanent Balenciaga store, while participating Balenciaga stores will offer bag customization on-site.

For the duration of each of the launches, a graffiti artist will customize a selection of bags with a customer’s first name, initials, or birthdate. Bags available for customization include the new Balenciaga Hourglass, in multiple sizes and materials, plus many styles from the Balenciaga Shopping line.

The Balenciaga Ephemeral Handbag Shop, launching in Los Angeles, Paris, Dubai, Beijing, Tokyo, and Osaka, is inspired by customized and vandalized public spaces. The temporary builds resemble tagged transit stops on busy streets. Scratches and scrawls overlap or appear buffed-out, personalizing industrial surfaces.

The bags, in bright red, acid fuchsia, pavement black, billboard white, or cement grey leathers, when expertly tagged, evoke familiar tones from an urban landscape marked for anything from construction zoning to artistic expression.

August 29 – September 8
Balenciaga Ephemeral Handbag Shop Beijing
Shin Kong Place
Ground Floor

September 1 – 21 (customization September 1 – 7)
Balenciaga Ephemeral Handbag Shop Dubai
Level Shoes
The Dubai Mall
Ground Floor

September 5 – 8
Balenciaga New York City Saks Fifth Avenue
611 5th Avenue

September 15 – 22
Balenciaga New York City Madison
620 Madison Avenue

September 11 – 30 (customization September 13 – 16)
Balenciaga Ephemeral Handbag Shop Los Angeles
Maxfield
8825 Melrose Avenue

September 12 – 13
Balenciaga Kuwait City The Avenues
Prestige

September 12 – 17
Balenciaga Beijing China World
Shop SL1035 and SL2047
1 Jian Guo Men Wai Road

September 13 – 17
Balenciaga London Sloane Street
203-204 Sloane Street

September 18 – 19
Balenciaga London Dover Street Market
18-22 Haymarket

September 18 – 22
Balenciaga Milan Montenapoleone
23 Via Montenapoleone

September 20 – 21
Balenciaga London Mount Street
12 Mount Street

September 22 – 23
Balenciaga London Harrods
87-135 Brompton Road

September 23 – 30
Balenciaga Paris Montaigne
57 Avenue Montaigne

September 25 – October 1 (customization September 25, 28, and 29)
Balenciaga Ephemeral Handbag Shop Osaka
Hankyu Umeda
8-7 Kakudacho, Kita Ward

September 25 – October 7 (customization September 25, 28, and 29)
Balenciaga Ephemeral Handbag Shop Tokyo
Isetan Shinjuku
Ground Floor
3 Chome-14-1 Shinjuku

October 1
Balenciaga Paris Le Bon Marché
24 Rue de Sèvres

October 16 – November 3 (customization October 16 – November 2)
Balenciaga Ephemeral Handbag Shop Paris
Galeries Lafayette
Ground Floor, Mogador Entrance
40 Boulevard Haussmann

October 24 ¬– 27
Balenciaga Shanghai Réel
1601 Nanjing West Road

October 24 – 30
Balenciaga Beverly Hills Rodeo Drive
338 North Rodeo Drive

October 31 – November 3
Balenciaga Beijing Sanlitun
Shop 2-10
11 Sanlitun Road

November 7 – 10
Balenciaga Chengdu IFS
Shop L125
3-1 Hongxing Road

November 14 – 17
Balenciaga Changsha IFS
Shop L106
188 West Jiefang Road

December 4 – 8
Balenciaga Miami Design District
153 North East 40th Street

December 13 – 15
Balenciaga Singapore Paragon
290 Orchard Road 01-07)