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BALENCIAGA STAGES ON-SITE BAG CUSTOMIZATION AND THE BALENCIAGA EPHEMERAL HANDBAG SHOP

Launching globally in select stores and in several specially designed temporary structures in various locations, Balenciaga will offer a selection of Winter 19 bags with an in-store graffiti personalization option for limited times.

The Balenciaga Ephemeral Handbag Shop will open in major cities worldwide, each staged in buildings that do not currently have a permanent Balenciaga store, while participating Balenciaga stores will offer bag customization on-site.

For the duration of each of the launches, a graffiti artist will customize a selection of bags with a customer’s first name, initials, or birthdate. Bags available for customization include the new Balenciaga Hourglass, in multiple sizes and materials, plus many styles from the Balenciaga Shopping line.

The Balenciaga Ephemeral Handbag Shop, launching in Los Angeles, Paris, Dubai, Beijing, Tokyo, and Osaka, is inspired by customized and vandalized public spaces. The temporary builds resemble tagged transit stops on busy streets. Scratches and scrawls overlap or appear buffed-out, personalizing industrial surfaces.

The bags, in bright red, acid fuchsia, pavement black, billboard white, or cement grey leathers, when expertly tagged, evoke familiar tones from an urban landscape marked for anything from construction zoning to artistic expression.

January 9 –12
Beijing Sanlitun
Shop 2-10 and Shop 2-20, No.11 Sanlitun Road
ChaoYang District

January 9 –12
Beijing SKP South
Shop D1017, 1st Floor, No.86,
Jianguo Road,
Chaoyang District, Beijing

January 9 –12
Chengdu IFS
Shop L125, No.3-1 Hongxing Road
Chengdu

January 9 –12
Shanghai REEL
Shop 108 Reel
No. 1601 Nanjing Road West
Jingan District, Shanghai

January 10 –12
Singapore Paragon
Paragon, 290 Orchard Road, #01-01,
Singapore 238859

January 16 –19
Beijing China World
Shop SL1035 & SL2047 No.1 Jian Guo Men Wai Road
Chaoyang District

January 16 –19
Harbin Charter
Shop 1118, No.106 Anlong Road
Daoli District

January 16 –19
Nanjing Deji
Shop L133, 1st Floor, No.18, Zhongshan Road,
Xuanwu District, Nanjing

January 16 –19
Xiamen MIXC
Shop L107, No.99, East Hubin Road,
Siming District, Xiamen

February 11 -16
Yorkdale Shopping Centre
3401 Dufferin St, CRU 313
North York, Ontario M6A 2T9
More cities coming soon.