The Hacker Project

The Hacker Project presents pieces that merge Balenciaga and Gucci House codes and in so doing explores and questions the ideas of authenticity, counterfeiting, and appropriation within the fashion industry.

The line, which also includes limited edition bags hand-tagged with This Is Not a Gucci Bag, will be available in stores and online starting in November of 2021.

ASIA

AUSTRALIA - Melbourne - Collins Street - 16/11 - 05/12
HONG KONG SAR - HK - Harbour City - 15/11 - 28/11
JAPAN - Fukuoka - Iwataya - 15/11 - 30/11
JAPAN - Kobe - Kobe Daimaru - 15/11 - 30/11
JAPAN - Osaka - Umeda Hankyu - 17/11 - 30/11
JAPAN - Tokyo - Aoyama - 15/11 - 30/11
JAPAN - Tokyo - Isetan Stage - 17/11 - 23/11
JAPAN - Tokyo - Ginza Matsuya - 15/11 - 30/11
JAPAN - Tokyo - Miyashita Park - 15/11 - 30/11
JAPAN - Tokyo - Shibuya Scramble - 15/11 - 30/11
MACAU SAR - Macau - Galaxy - 15/11 -30/11
REPUBLIC OF KOREA - Gwangju - Shinsegae - 16/11 - 12/12
REPUBLIC OF KOREA - Gyeonggi - Hyundai Pangyo - 16/11 - 12/12
REPUBLIC OF KOREA - Gyeonggi - Lotte Incheon - 15/11 - 12/12
REPUBLIC OF KOREA - Seoul - Boon the Shop - 16/11 - 06/12
REPUBLIC OF KOREA - Seoul - Galleria East - 15/11 - 12/12
REPUBLIC OF KOREA - Seoul - Lotte Main - 15/11 - 28/11
REPUBLIC OF KOREA - Seoul - Shinsegae Gangnam - 16/11 - 12/12
REPUBLIC OF KOREA - Seoul - Shinsegae Times Square - 16/11 - 02/12
REPUBLIC OF KOREA - Seoul - The Hyundai Seoul - 16/11 - 12/12
SINGAPORE - Singapore - Paragon - 15/11 - 15/12
TAIWAN REGION - Taipei - Breeze Xinyi - 15/11 - 15/12
THAILAND - Bangkok - Siam Paragon - 15/11 - 29/11

The series conflates Gucci codes with recognizable Balenciaga structures and styling. In so doing, it creates a fusion of identifiers, inverting the common goal of fashion branding.