For the Fall Winter 18 collection, Balenciaga partnered with the World Food Programme to support its mission of ending hunger by 2030.
Balenciaga aims to engage customers around important issues like global hunger and the role that nourishing food plays in building strong communities. This partnership is a step towards making fashion useful beyond its practical purposes while supporting good causes with our products whenever possible.
When you will buy a WFP-branded product from Balenciaga, you will be making a tangible difference for people in hunger-stricken parts of the world, whether helping them recover from disaster or build strong futures. For example, purchasing a cap means WFP could provide more than 200 packets of high energy biscuits to people in an emergency.*
From September 6, 2018, until February 1, 2019, Balenciaga will donate 10 percent of the sale price of each WFP-branded product sold in all Balenciaga stores and online as well as 10 percent of the suggested retail price via interested business partners carrying these products worldwide. In addition to this, Balenciaga has already donated US$250,000 to support WFP in its mission to save lives and change lives around the world. All donated funds will be used according to greatest needs.
*It costs US$24 for 200 high-energy biscuits. WFP does not endorse any product or service.
About the World Food Programme
The United Nations World Food Programme (WFP) is the leading humanitarian organization fighting hunger worldwide.
In emergencies, WFP is often first on the scene, providing food assistance to the victims of war, civil conflict, and natural disasters. WFP also works closely with people affected by hunger to improve their access to nutritious food throughout the year and build resilience so they can focus on their futures.