It's Different Campaign

CARGANDO...
Launching on November 2nd, 2023, a new campaign format disconnected from seasons and mirroring Balenciaga’s new social media approach celebrates the essence and iconic shapes of Balenciaga design. The images and videos present accessories, bags, shoes, and ready-to-wear in a context that makes them feel historical, heroic like transcendent objects. A spot-lit snapshot or a rotating perspective references the haloed artifacts found in archival studies, placing each product on a figurative pedestal.
The language around the campaign juxtaposes the highly detailed and large-scale images underlining the minimalistic approach this campaign takes.
Featured in the campaign are items with exaggerated proportions and maximalist identities, items that hybridize contrasting archetypes, and items that represent Balenciaga’s key silhouettes.