To celebrate the launch of the Monaco bag, introduced on the Winter 23 runway in Paris this March, a campaign of still life images and portraits starring Eliza Douglas, Vittoria Ceretti, and Qin Lei is displayed within window installations worldwide.
Launching in September of 2023, the Monaco line is recognized for its maxi bag look in multiple dimensions, suppleness, and tactility—bags, wallets, and cardholders that cut an unassuming silhouette in soft leather, marked with a classic double-B logo in rounded brass lettering. The Monaco Bag is a largescale purse that folds over itself to create a pouch when worn under an arm, or crossbody via a thick chain strap that is threaded through substantial grommets on its folded corners.
Starting September 1st, custom displays debuts at Paris’s Galeries Lafayette on boulevard Haussmann, where a new Balenciaga accessories store opened on July 31st and at Faubourg Saint Honoré store. These installations globally showcase the bag in its multiple styles.
To demonstrate the bag’s wearable options and ample storage, naturalistic mannequin arms have been mounted on monolithic walls and columns in positions that express everyday scenarios. The items appear in transit from the bag to their intended use; they juggle sunglasses, keys, and coffee cups; they hold phones up; they extract bottles of water to drink, wallets to open, exercise mats to unfurl. The arms and the walls from which they protrude are covered in the same grey microsuede that is used in display cases at Balenciaga stores.
This initial unveiling is followed by others at the Balenciaga Paris flagship on avenue Montaigne, then at various international stores within the Americas, Asia, Europe, Oceania, the Middle East, and the United Kingdom.