BALENCIAGA MUSIC - AYA NAKAMURA MERCH
Aya has broken and re-broken records in terms of music streaming with her charttopping tracks, garnering her titles like most-watched, most-played, most-viewed, and most important French singer in Europe right now by the press and major platforms. For Balenciaga, she has selected a list of songs that have inspired, influenced, and enthralled her throughout her life.
Accompanying this playlist is a limited-edition unisex Balenciaga line of clothing and accessories created in the tradition of concert merch. To announce the collaboration, a campaign of videos and photographs show fans wearing the merch and holding homemade signs while in line for autographs.