Balenciaga | PUMA

The Balenciaga | PUMA collaboration, debuting on the Winter 25 runway, merges Balenciaga’s distinctive design language with PUMA’s legacy of high-performance sportswear. Primarily informed by PUMA’s pioneering innovations in soccer and motorsports, the collection sits at the intersection of technical sportswear and fashion.

Founded in 1948 by Rudolf Dassler and headquartered in Herzogenaurach, Germany, PUMA is an industry leader, with a seventy-five-year history of shaping global sporting culture through groundbreaking footwear, apparel, and accessories.

Balenciaga | PUMA footwear recontextualizes the Speedcat Sneaker—originally released in 1999 with a distinctive flat sole designed for responsive pedal feedback—by reimagining it in worn-out suede. Stripping away the upper’s structural elements to create a pliable, sock-like feel, the Ultrasoft Speedcat is finished with a cut off Formstrip, a reinterpretation of a motif first introduced in 1958.

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