World Food Programme
BALENCIAGA CONTINUES ITS SUPPORT OF THE WORLD FOOD PROGRAMME WITH A NEW COLLECTION
Balenciaga partnered with the World Food Programme in 2018 in an endeavor to draw attention to a recent spike in global hunger and to support global efforts to end it by 2030. This year, we are continuing to raise funds and spread awareness with a new collaboration.
The first collaboration between Balenciaga and the humanitarian and development agency featured a range of items carrying the WFP logo and its slogan, “Saving Lives, Changing Lives.” The garments were sold with information about WFP, and a portion of the proceeds from each sale was donated to WFP.
Starting on December 2019, Balenciaga will continue to support WFP’s mission with a new line of clothing and accessories. The collaboration’s previous success provided funds to support the organization’s greatest needs, helping alleviate hunger and malnutrition in vulnerable communities worldwide. The new collection will continue to raise awareness and support the WFP wherever needs are greatest, and Balenciaga is doubling the amount of proceeds from each product designated as a WFP donation to 20 percent.
The selection includes more new designs on popular Balenciaga items like socks, hats, scarves, pants, raincoats, blouses, hoodies, and unisex bags, available in multiple colors. Some feature the official WFP logo, and others feature a signature repeating slanted pattern comprised of Balenciaga and WFP logos.This new collection stresses Balenciaga’s commitment to the agency’s aims by integrating its message into the brand’s archetypes. It will be sold worldwide via retail stores and e-commerce starting in December of 2019.
ABOUT WORLD FOOD PROGRAMME
The United Nations World Food Programme — saving lives in emergencies and changing lives for millions through sustainable development. WFP works in more than 80 countries around the world, feeding people caught in conflict and disasters, and laying the foundations for a better future.